Delivering social activist content to your Instagram feed

Impact is an emerging social media activist platform made up of queer, POC, and femme content and design contributors around the world who collaborate to inform and bring awareness to our quick growing audience. With a large social media presence on Instagram, I have designed a collection of posts regarding ongoing social issues and current events. For each post, I aim to connect the content to best match the tone and styling of messaging that aims to effectively communicate the content.

Content Designer, Print Designer
Static + video social media graphics, digital zine, data visualization
Social media
content design

What has made impact and social activism platforms on Instagram so successful in communicating current events and discussing an array of topic is by formatting posts in a way that draw users in from discovering and instantly interacting with the content within a matter of seconds. Also the fact that no two posts look exactly the same.

Image shows scroll between 2 impact posts
Total impressions
Users reached
Total likes
Total amount of times posts have been saved
Shares for posts designed by me
New followers brought to impact’s platform
Click this dropdown to see a running list of all published posts for Impact
πŸ³οΈβ€πŸŒˆ Honoring Notable Black LGBTQ+ Pioneers

To view more of impact’s digital content, click here

Digital Zine Publication

Being one of the first of its kind, impact launched their very first digital zine publication accessed exclusively by the members of their Patreon. It contains essays written by a small group of writers and contributors from impact that communicate facts and recent events that have a strong place in our democracy and world today. My role in this publication was strictly visual, coming up with ways to format and divide up the spreads to create a more a meaningful reading experience and introducing imagery to diversify layout and pair with the written content.

The cover of impact's first zine, featuring a bright gradient and light texture.
Interior spread showing content within the impact zine
In progress spreads on how to represent and lay out Immigration data
The final spread showcasing immigration features  a limited number of lines on the graph and definitions on removal and returns.
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