impact
Delivering social activist content to your Instagram feed

Impact is an emerging social media activist platform made up of queer, POC, and femme content and design contributors around the world who collaborate to inform and bring awareness to our quick growing audience. With a large social media presence on Instagram, I have designed a collection of posts regarding ongoing social issues and current events. For each post, I aim to connect the content to best match the tone and styling of messaging that aims to effectively communicate the content.

Role
Digital Content Designer
Deliverables
Static + video social media graphics, digital zine, data visualization
Partnerships
UNICEF
FOLX Health
Too Good to Go
JusticeforGeorge
The IG Activist
Social media
content design

What has made impact and social activism platforms on Instagram so successful in communicating current events and discussing an array of topic is by formatting posts in a way that draw users in from discovering and instantly interacting with the content within a matter of seconds. Also the fact that no two posts look exactly the same.

Click this dropdown to see a running list of published posts for Impact
๐Ÿ‘จ๐Ÿป ย Happy Father's Day to...
๐Ÿž๏ธ ย Good Environmental News of 2021
๐ŸŒˆ ย It's pride month
๐Ÿณ๏ธโ€๐ŸŒˆ ย How pride is celebrated in different countries
๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ง ย Everything you need to know about Biden's American Families Plans
๐Ÿ‡จ๐Ÿ‡ด ย What's Going On In Colombia
๐Ÿ‘จ๐Ÿปโ€โš–๏ธ ย Everything You Need to Know About Week 2 of the Derek Chauvin Trial
โ™พ๏ธ ย It's Autism Acceptance Day
๐Ÿณ๏ธโ€๐ŸŒˆ ย Honoring Notable Black LGBTQ+ Pioneers
Honoring Notable Black LGBTQ Pioneers
Honoring Notable Black LGBTQ Pioneers
5 reasons to raise the minimum wage to a living wage
Five reasons to raise the minimum wage to a living wage
Policing systems were found on the preservation of the slavery system
Policing systems were found on the preservation of the slavery system
Image shows scroll between 2 impact posts

To view more of impactโ€™s digital content, click here

Digital Zine Publication

Being one of the first of its kind, impact launched their very first digital zine publication accessed exclusively by the members of their Patreon. It contains essays written by a small group of writers and contributors from impact that communicate facts and recent events that have a strong place in our democracy and world today. My role in this publication was strictly visual, coming up with ways to format and divide up the spreads to create a more a meaningful reading experience and introducing imagery to diversify layout and pair with the written content.

The cover of impact's first zine, featuring a bright gradient and light texture.
Interior spread showing content within the impact zine
In progress spreads on how to represent and lay out Immigration data
The final spread showcasing immigration features  a limited number of lines on the graph and definitions on removal and returns.
Next Project