Immerse yourself in the vibrant visual brand system created for The Go 202, a captivating concept beer garden restaurant nestled in the heart of Washington D.C. This project encompasses an extensive exploration of type styles, visual image treatments and a range of collateral, including stationary, drink and food menus, magazine ads and OOH samples. The brand identity extends beyond the beer garden, targeting a young, curious, and patriotic audience, celebrating the collective community of locals and young professionals while drawing inspiration from the rich history of the city.

The visual brand system encapsulates the spirit and essence of Washington D.C., intertwining elements of its history and community as well as youthful curiosity. Through meticulous typographic choices and thoughtful image treatments, a balance is struck between historical elegance and contemporary flair.