As a way to create a widespread awareness about plastic properties and how to be a better consumer, communicating ways in which individuals can become better consumers through a small booklet was created with the intention of mass distribution in a small, compact size. Imagery and textures were heavily integrated into the spreads to provide clear imagery on topics discussed as play on the clutter aesthetic carried out by the campaign.
To continue to bring awareness to the plastic issue to a younger demographic, a Snapchat News story was concepted to serve as a walkthrough on the the history of plastic development seen in the campaign website. A few publishing companies such as the Guardian and The Washington Post have used vertical to draw in readers and capture large amounts of information at a glance.
At the final screen, the user would then "swipe up" the screen to be directed to the campaign site's landing page.
To read more into my process, gathering information, and the resources and tools used for this project, take a look at the process book.
