The Nature of Plastic is an informational, civil awareness campaign that I created for my thesis capstone project at SUNY New Paltz. Through my research I discovered how plastic producers in the United States are largely to be blamed for the harm it has brought to land and oceans worldwide. Unlike existing plastic campaigns, this project focuses on the social and economic issues tied to plastic pollution as a result of unethical business practice and cultural infusion largely done by the United States. By allowing hidden away information to be more accessible and divided into subsections, a complicated issue becomes broken down to its core issues and poor upbringing.
The Nature of Plastic is a real website that I own and have created promotional materials for such as posters, postcards, and a consumer guide booklet on top of the main interactive campaign platform.
As a way to create a widespread awareness about plastic properties and how to be a better consumer, communicating ways in which individuals can become better consumers through a small booklet was created with the intention of mass distribution in a small, compact size. Imagery and textures were heavily integrated into the spreads to provide clear imagery on topics discussed as play on the clutter aesthetic carried out by the campaign.
To continue to bring awareness to the plastic issue to a younger demographic, this snapchat news walkthrough captures some of the histories involved with the topic largely discussed on the campaign's website. A few companies that use social media tactics to draw in readers to some of their latest stories and campaigns are The Guardian and The Washington Post.
At the final screen, the user would in theory "swipe up" to the campaign site's landing page.
To read more into my process, gathering information, and the resources and tools used for this project, take a look at the process book.