The design concept for the deliverable focused on capturing the essence of the brand's professionalism, reliability, and global reach. By combining cohesive visual elements, typography, color palettes, and motion guidelines, the team and I created a framework that ensured consistency across all brand touch points.
To facilitate seamless implementation, we included practical application examples within its own section of the brand guidelines. These examples included showcases examples on how the brand elements can be used across different collateral, such as print materials, digital assets, and social media graphics.
With inspiring and concise directives on how to implement the updated visual identity, it has enabled the client's team to easily apply the guidelines in their day-to-day marketing and communication efforts.
